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Using Artificial Intelligence for Marketing Part 2

Welcome to part 2 of 4 of using artificial intelligence for marketing. A small review to start.

There are 3 main types of Artificial Intelligence:

  1. Machine learning techniques: using algorithms to learn from previous data or successful campaigns and adapt to current trends in the marketplace.
  2. Applied Propensity Models: used to predict events based on the probability to convert into sales.
  3. AI Applications: used to perform tasks that can also be done by humans. ex. answering human questions, writing content.

Each one has different advantages and disadvantages. Some are better for attracting customers; others conversation or re-engaging drifting customers. Today we are focusing on the first four Applied Propensity Models.

15 apps for content markeitng

The First Four Propensity Models:

  1. Smart Content Curation
  2. Programmatic Media Bidding
  3. Ad Targeting
  4. Predictive Analytics

Smart Content Curation:

Smart Content Curation allows for better engagement on your site by showing viewers relevant content. ex. Amazons “this customer allow bought this” feature. Smart content also applies to blog content and personalized site messages.

This is a great feature to use for subscription-based businesses like Netflix, CraveTV, Spotify. Just like programmatic marketing, smart content learns the more you use it. The more times the program is used, the better it’s learning capabilities. Learns user’s interests, hobbies, common purchases and recommends similar products or services to the client.

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Smart Content Curation falls under Reach of the RACE framework.

Reach: Attracts visitors with a wide range of inbound techniques.

For more information regarding Smart Content:

Interactive Content Marketing

Programmatic Media Buying:

Programmatic Media Buying is a growing marketing tool that uses search history, caches, hobbies, interests etc to offer products and services to potential clients that are most likely to be purchased.

There are risks involved though. For example, Google’s brand safety scandal. This scandal revolved around ads placed programmatically though Google’s ad network appeared on terrorist’s websites. Ask questions, enquire on safety protocols and ensure that your broker is trustworthy.

Artificial Intelligence helps here by recognizing questionable sites and removing them from the list of sites ads are placed on. Programmatic media buying falls under Reach of the RACE framework.

Reach: Attracts visitors with a wide range of inbound techniques.

For more information regarding programmatic marketing:

Programmatic Marketing; How Can It Help Grow Your Business?

Ad Targeting

Machine-learning programs can run through large amounts of data to establish which ads perform best on which people and at what stage in the buying process. Using this data, they serve the ads with utmost efficiency to the right client at the right time.

Using machine-learning to optimize thousands of variables, you can achieve better results. Better ad placement. Better content. Better conversion rates!

Ad Targeting falls under the ACT portion of the RACE framework.

Act: Draws visitors in and makes them aware of your product

Predictive Analytics:

Predictive Analytics are used to predict the likely-hood of customers to convert or become repeat customers. Uses analytic data (Google Analytics) to predict how customers will behave. For example, if you buy groceries on Wednesdays, ads will be served to you Monday to Wednesday of currents sales at your local grocery store.

Predictive Analytics are only as good as the data supplied to it. If there are errors in your data or a high-level of randomness, the program will not be able to make accurate predictions.

Predictive Analytics falls under ACT of the RACE framework.

ACT: Draws visitors in and makes them aware of your product

 

Thank you for reading!

Feel free to comment with your thoughts and ideas! I always welcome new ideas.

Please follow me @cosimocreatesbuzz on Twitter and on Google+ at Cosimocreatesbuzz.

Like and follow my Facebook page @ Brand Awareness For Small Business

Allen, R. (2017, June & July). 15 Applications of Artificial Intelligence in Marketing. Retrieved July & aug., 2017, from https://www.linkedin.com/pulse/15-applications-artificial-intelligence-marketing-robert-allen

Using Artificial Intelligence For Marketing Part 1

Artificial Intelligence is one of the most interesting but misunderstood upcoming trends in marketing. This is the first of a four part series on using Artificial Intelligence for marketing.

There are 3 main types of Artificial Intelligence:

  1. Machine learning techniques: using algorithms to learn from previous data or successful campaigns and adapt to current trends in the marketplace.
  2. Applied Propensity Models: used to predict events based on the probability to convert into sales.
  3. AI Applications: performs tasks that can also be done by humans. ex. answering human questions, writing content.

Each one has different advantages and disadvantages. Some are better for attracting customers; others conversation or re-engaging drifting customers. Today we are focusing on the machine-learning techniques.

15 apps for content markeitng

Before explaining these techniques in more detail, let us review the four main stages of marketing.

  1. Reach: Attracts visitors with a range of inbound techniques like content marketing and SEO.
  2. Act: Draws visitors in and makes them aware of your product or service using techniques like blogs, and websites.
  3. Convert: Nudges interested consumers to become customers using a variety of techniques like E-Commerce information, promotions etc.
  4. Engage: Keeping your customers coming back over and over. Common techniques include social media and referrals.

RACE Framework

3 Main types of Machine-learning techniques:

  1. Prosperity Modeling
  2. Dynamic Pricing
  3. Predictive customer service

Propensity Modeling:

This is the goal of a machine-learning project. Prosperity Models can be fed large amounts of data and uses it to predict new trends or niches.

It works by first inputting a target like $50,000 in sales for the upcoming weekend sale. Then uploading data from similar sales from previous years as well as any other relevant data. With this, the program generates an algorithm to predict if sales target will be hit.

Dynamic Pricing:

All marketers know that sales are effective at shifting more product. Discounts are extremely powerful, but they can also hurt your bottom line. If you make twice as many sales with a two-thirds smaller margin, you’ve made less profit than you would have if you didn’t have a sale.

Sales are so effective because they get people to buy your product that previously wouldn’t have considered themselves able to justify the cost of the purchase. But they also mean people that would have paid the higher price pay less than they would have.

Dynamic pricing can avoid this problem, by targeting only special offers only at those likely to need them in order to convert. Machine learning can build a propensity model of which traits show a customer is likely to need an offer to convert, and which are likely to convert without the need for an offer. This means you can increase sales whilst not reducing your profit margins by much, thus maximizing profits.

Predictive Customer Service:

It’s far easier to make repeat sales to your existing customer base than it is to attract new customers. So keeping your existing customers happy is key to your bottom line. This is particularly true in subscription-based business, where a high turnover rate can be extremely costly. Predictive analytics can be used to work out which customers are most likely to unsubscribe from a service, by assessing what features are most common in customers who do unsubscribe. It’s then possible to reach out to these customers with offers, prompts or assistance to prevent them from leaving.

For more information on artificial intelligence:

Chatbots for marketing

Thank you for reading!

Feel free to comment with your thoughts and ideas! I always welcome new ideas.

Please follow me @cosimocreatesbuzz on Twitter and on Google+ at Cosimocreatesbuzz.

Like and follow my Facebook page @ Brand Awareness For Small Business

Allen, R. (2017, June & July). 15 Applications of Artificial Intelligence in Marketing. Retrieved July & aug., 2017, from https://www.linkedin.com/pulse/15-applications-artificial-intelligence-marketing-robert-allen

 

 

Building a Social Media Presence

Having a presence on social media is a necessary part of every business’s marketing budget. However, there are many businesses such as small and medium sized family businesses that are still not online.

It’s understandable that the facing the unknown is frightening.  Many family businesses still rely on outdated and ineffective print media for over 85% of their annual budget. It’s time for a change.

social-media

Many family-owned businesses are run by an older person with limited knowledge on current or updated marketing channels. They are relying on channels that they grew up with that have now become outdated such as newspaper flyers, flyers in mailboxes, billboards etc.

The key to success with social media campaigns is consistency. If your message is not clear and understood by your readers then it’s an ineffective post or ad.  Everything posted affects your brand whether you know it or not. A post filled with spelling mistakes, blocks of text, blurry images can all affect your brand online. Your goal online is to build your followers and interactions through credible content that readers are interested in.

4 Ways to gain followers on Social Media:

  1. Input your email list into Facebook: This will send everyone on your list an invitation to like and follow your page online.
  2. Engaging posts: Have contests, giveaways that will get your online community involved and excited. You can use these contests to also get people to sign up to your email lists.
  3. Use paid Boost Posts & Likes Generator: Put aside a budget for using this feature on Facebook. It allows you to specify your demographic of who you want to advertise to. There are many things you can do. Pay to get more Likes & Followers to your page, Boost a post with a specific message to a much wider range of people.
  4. Create Content Calendars: Content calendars work well across the board for all stores and leaves a lot of room for individuality. But most importantly it keeps on point with consistency.

For more information regarding Social Media check out my other blogs at:

10 common mistakes that small businesses make on Social Media

Social Media for Small Business

Basic Tips for Small Business for building Brand Awareness 

Thank you for reading!

Feel free to comment with your thoughts and ideas! I always welcome new ideas.

Please follow me @cosimocreatesbuzz on Twitter and on Google+ at Cosimocreatesbuzz.

Like and follow my Facebook page @ Brand Awareness For Small Business

 

 

MailChimp: Email Marketing Part 2

What is MailChimp?

MailChimp is an email marketing service and a trading name of its operator, Rocket Science Group, an American company founded in 2001. The platform is used by small businesses and bloggers alike to create, manage and send emails or email campaigns to users.

mailchimp

Why Use It?

MailChimp is the number one solution for sending emails, collecting statistics, and improving performance. It is extremely easy to use for anyone, regardless of how tech savvy one is or is not. It’s also an affordable choice whether you have 100 contacts or 20,000 contacts to reach. It includes advanced features in its email creation and tracking tools.

Who Can Use It?

MailChimp is the best email marketing tool for small and medium-sized businesses. Whether you’re a small-time marketing specialist or someone who manages a variety of accounts, MailChimp is the platform to use for all your email marketing needs.

email-marketing-works

According to Forbes: “Email remains a critical part of the marketer’s toolkit, with 91% of all consumers still reporting daily email use.”

This means email is a key communication tool for small businesses, especially with their smaller marketing budgets.

A MailChimp Email Marketing Tutorial can be found below:

3 Keys Ways MailChimp helps your Email Marketing Campaign:

  1. Sending Emails: MailChimp was one of the most successful in delivering emails to inboxes with a 91% success rate. You can create two different emails with two different subject lines, or slightly different images or design, and then MailChimp tracks the open rate with one group. It then sends the email that was more successful to the group with the lower open rate, thereby increasing your exposure. The time-warp option is another helpful feature in this email marketing solution. You can schedule your email blast to send at a reasonable hour in the morning, and if you have location information for your contacts, the email delivery time adjusts for time zones. This can prevent unsubscribes from readers who would’ve otherwise received an email too early, possibly prompting a loud notification on their phone that wakes them.
  2. Email Creation:  MailChimp makes it easy for you to take existing code from a newsletter or email and use it again within the application. Say you already have an HTML-coded newsletter on your website – you can simply copy and paste the code and then edit what you need to change and it’s ready to go.It’s simple to create an email with MailChimp’s template editor, in which you can drag and drop text boxes, images, and buttons. As easy as the editor is to use, you can also create your newsletter or email in another program, such as Outlook, and then just send it to a specific address in MailChimp. It’s then added to your account and you can send it as is. MailChimp even gives your newsletter or email a quick second look and flags any potential problems so you can fix them before you send it out. It’s an easy system for new users who aren’t all that skilled in design, but it’s definitely do-it-yourself only. MailChimp doesn’t offer professional design services, which would allow you to pay extra to have it design your newsletter or email blast for you.
  3. List Management:  MailChimp makes it easy for you to import contact lists to your account. You can add contacts individually or in bulk. You can even integrate contact management systems into MailChimp, so you have access to customer activity along with your customers’ contact information. Sign-up forms are important for building your fan or reader base. MailChimp lets you create custom pop-up forms that integrate with Facebook fan and business pages, or you can use a template form. MailChimp also makes it easy for you to create targeted marketing campaigns for your customers. You can segment your contact list by any type of information you have about your readers. For example, if you own a bookstore, you can survey customers on who their favorite authors are and then send out emails that pertain to the fans of science fiction, romance or historical novels.

For more information on Email Marketing: https://cosimocreatesbuzz.wordpress.com/2017/01/13/10-reasons-to-use-email-marketing

Thank you for reading!

Feel free to comment with your thoughts and ideas! I always welcome new ideas.

Please follow me @cosimocreatesbuzz on Twitter and on Google+ at Cosimocreatesbuzz.

Check out my Facebook page @ https://www.facebook.com/cosimocreatesbuzz

Martinez, J. (2017, June 21). MailChimp Review and Ratings. Retrieved July 10, 2017, from https://www.pcmag.com/article2/0,2817,2357226,00.asp

Marketing Automation: Email Software. (2017). Retrieved July 10, 2017, from https://mailchimp.com/?utm_source=bing&utm_medium=cpc&utm_term=%2bmailchimp&utm_campaign=text&gclid=CMrvwZHP99QCFax_Mgod1cQH6g&gclsrc=ds&dclid=CLjc1pHP99QCFVm9Twodp7AClw

 

Understanding Your Marketing Statistics

Statistics are the pillars that hold your business together. Everything your business does from sales to marketing should be tracked. Without a tracking system in place, how will you know how to improve or where your shortfalls are?

There are many different ways to track your business operations. There are systems that track everything at once and make it easier to manage multiple accounts at the same time like Hootsuite. Then there are systems that track each site individually. Today we are going to focus on three individual analytic programs: Facebook Analytics, Twitter Analytics, and Google Analytics.

Analytics-overview

Facebook Analytics:

Over 80% of teens and adults have Facebook. Facebook is currently the largest social media platform in the world with over 1.96 billion monthly users. This makes it the ideal choice to start with.

Facebook’s free analytics tool, Insights, allows you to easily track the performance of your business or brand’s Page. With so many different measurable elements—such as Likes, engagement, reach, and demographics—Facebook Insights gives you a clear picture of where your social strategy stands. Providing clarity and perspective, Facebook Insights is like a good set of windshield wipers to help you navigate your social media plan.

While many aspects of social media campaigns are difficult to measure, Facebook’s analytics tools provide quality information at your fingertips. With 1.5 billion monthly users, it makes sense for your business to take advantage of this huge potential audience. Facebook Insights will provide you with everything you’d want to know about your Facebook Page, your audience, and your customers.

facebook insights
As Facebook explains: “You can use this information to create more of the types of posts that your audience is interested in seeing. You can also learn about when your audience is on Facebook and publish your posts when you’re likely to reach more people.” To explore the key areas Facebook Insights measures, we put together the following guide to help you understand how and why each metric is important to your overall social media strategy.

For more information regarding Facebook Insights check out my blog at:

https://cosimocreatesbuzz.wordpress.com/2017/05/30/understanding-facebook-insights-2017/

Twitter Analytics:

Like Facebook and LinkedIn, Twitter’s analytics feature is designed to be used by the company’s potential paying customers. In other words, only accounts with Advertiser status can access Twitter analytics data.

When your account is changed to advertiser status, log in to see the Twitter Analytics dashboard. You have access to four distinct sections: Tweets, Followers, Twitter Cards and a drop down menu with options to Switch accounts (handy if you handle more than one Twitter account) and Edit access to the account.

Twitter-Analytics-Dashboard

Tweets Dashboard: The tweets dashboard is the best place to find detailed information about how your outgoing messages are performing.

Followers Dashboard: The Followers component of Twitter Analytics offers insights that third-party services can’t necessarily provide. In addition to tracking follower increases and information on gender and location (charting the top countries, states and cities where your audience members live), the Followers dashboard is the easiest way to find out which topics your followers find most interesting.

By tracking your audience’s changing interests, you will know what areas you should focus on for both original content and the content you retweet.

Twitter Cards Dashboard: If you use Twitter cards to promote your business, click the Twitter Cards link at the top of your dashboard to track how they’re working out. Modify any cards that aren’t performing well or try out another type of card.

Manage User Profiles: You can give other Twitter users access to the dashboard as needed. However, you don’t have to give the new users access to campaigns. You can set permissions so they can only access analytics data. This way, employees who don’t post on Twitter but may have use for the data can log into your brand’s analytics to find what they need. To manage user profiles, hover your mouse over your account name (in the right corner) and choose Edit Access to Account from the menu.

Google Analytics:

Google Analytics is the most widely used web analytics service on the Internet.[3] Google Analytics is offered also in two additional versions: the subscription based Google Analytics 360,[4] previously Google Analytics Premium, targeted at enterprise users and Google Analytics for Mobile Apps, an SDK that allows gathering usage data from iOS and Android Apps. Like Facebook and Twitter, it has many terms that monitor many different aspects of your marketing campaign. Check out the list below:

real-time

Dimensions—A dimension is a descriptive attribute or characteristic of an object that can be given different values. Browser, Exit Page, Screens and Session Duration are all examples of dimensions that appear by default in Google Analytics.

Metrics—Metrics are individual elements of a dimension that can be measured as a sum or a ratio. Screen views, Pages/Session, and Average Session Duration are examples of metrics in Google Analytics.

Sessions—A session is the period of time a user is actively engaged with your website, app, etc., within a date range. All usage data (Screen views, Events, E-commerce, etc.) is associated with a session.

Users—Users who have had at least one session within the selected date range. Includes both new and returning users.

Pageviews—Pageviews means the total number of pages viewed. Repeated views of a single page are counted.

Pages/Session—Pages/Session (Average Page Depth) is the average number of pages viewed during a session. Repeated views of a single page are counted.

Avg. Session Duration—The average length of a session.

Bounce Rate—Bounce rate is the percentage of single-page visits (i.e., visits in which the person left your site from the entrance page without interacting with the page).

New Sessions—An estimate of the percentage of first-time visits.

Goals—Goals let you measure how often users take or complete specific actions on your website.

Conversions—Conversions are the number of times goals have been completed on your website.

Campaigns—Campaigns (also known as custom campaigns) allow you to add parameters to any URL from your website to collect more information about your referral traffic.

Acquisition—Acquisition is how you acquire users.

Behavior—Behavior data helps you improve your content.

There are many different ways to track your business operations. With systems such as Facebook, Twitter and Google Analytics in place, you can be sure your business is in the right place. Success is built on knowing when your business gets stagnent, or what services need to be improved. Success is built on hard work, blood and tears. However, that doesn’t mean anything if it can’t be tracked.

Thank you for reading!

Feel free to comment with your thoughts and ideas! I always welcome new ideas.

Please follow me @cosimocreatesbuzz on Twitter and on Google+ at Cosimocreatesbuzz.

Check out my Facebook page @ https://www.facebook.com/cosimocreatesbuzz

Dara FonteinDara is a Blog Writer at Hootsuite. She writes about social media, technology, and Hootsuite happenings. (2017, June 15). Facebook Analytics and Insights Beginners Guide – Hootsuite. Retrieved June 22, 2017, from https://blog.hootsuite.com/facebook-analytics-insights-beginners-guide/
How to Use Twitter Analytics to Find Important Data : Social Media Examiner. (2014, July 28). Retrieved June 22, 2017, from http://www.socialmediaexaminer.com/twitter-analytics/

 

How Do Small Businesses Master Marketing?

We often hear from our customers that it had always been their dream to own a business – whether that’s opening their own store or starting their own restaurant. Like most entrepreneurs, the goal is to turn a passion into a career.

However, many people are held back by the fear that they won’t be able to manage their business successfully. It takes a leap of faith to open a new business, and it takes business savvy to keep it open. In a series of posts, I’ll explore common challenges small business owners face and how to solve it.

One of the first hurdles a small business owner faces is getting the word out about her new business. Or, if the business is established, growing the business and attracting new customers. At the heart of driving sales is marketing. For business owners without marketing experience, this can seem overwhelming. The good news is there is a lot a small business owner can do to market a business easily and efficiently.

Do you take your social media efforts seriously? Seriously enough? Almost 100% of small businesses use Facebook and nearly 75% are on Twitter. But not all of these businesses are getting the quantity or quality of consumer interaction they can be. To make sure your efforts aren’t being wasted, consider adding these elements to your social media campaign.

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6 Ways to Master Marketing For Small Business:

  1. Define your unique value proposition (UVP): The first step in marketing a business effectively is understanding your capabilities and the white space your business is filling in your industry.Inevitably, you will face competition, so take the time to outline what sets you apart from your competitors. Become as informed as possible on your industry. Sign up for industry newsletters; read relevant trade publications, and consider participating in industry events. This will allow you to identify trends, and stay up-to-date with important news. It will also help you identify your competitors. Take a close look at what they are doing and how they present themselves to potential customers.
  2. Strive for Compelling Content: If your content isn’t compelling, you’re just going through the motions. What you’re looking to post is relevant, accurate, and useable information that will inspire readers to respond, share your brand, and ultimately become new or repeat customers. What is it that customers and prospects like about your business? It could be expert knowledge or shared interests or something else entirely. Capitalize on that.
  3. Make the Conversation Interactive: Even if your content is compelling and interesting, you still need to give readers that extra nudge to respond. Post questions for them to answer, or conduct surveys. Another great way to enhance your presence is to conduct “tweet chats,” where a pre-set topic is announced and the conversation begins at a scheduled time. Don’t forget to offer modest giveaways for those who respond to questions, participate in your surveys, or post product reviews. Even if it’s just a small discount or free shipping, social media customers love freebies!
  4. Hire a Specialist: If all this has your head spinning and no one else in your organization can take on the job, hire a specialist to streamline and maximize your social media efforts. To find someone reputable, ask peers in your industry and other business owners outside of it for recommendations. Also, ask the candidate to provide detail on specific campaigns run for other businesses, including results.
  5. Consider paid content: The paid aspects of social media can also be a great way to boost your business’ profile, and get in front of new customers.

    For instance, you can target the exact type of customer you are looking to attract with advertising through Facebook and LinkedIn campaigns, based on the information individuals have shared on their profiles. If you have the ability to incorporate this tailored approach to your budget and cash flow, it is an option worth exploring to supplement your free social media efforts. Sometimes a small campaign can make a big difference.

  6. Track Your Results: This should go without saying, but in order to determine how effective your strategy is and which social media platforms are paying off, you need to track results. Fortunately, there’s an app for that. HootSuite, for example, allows you to track and analyze traffic on a range of platforms and costs only $9.99 per month after a 30-day free trial.

Mastering your marketing is an ongoing struggle for business owners. This is especially true for social media. If you’ve been in business for a while, making the adjustment may be a stretch, but it’s a necessary one. Marketing via social media is intrinsically different from outdated forms of marketing, such as direct mail and the yellow pages. It can be less expensive, and with the right approach, readers will not only become customers but will also share your business with their social networks. Think of it as word-of-mouth marketing gone viral. If you pair an intelligent approach with the time and effort, marketing via social media will launch your business to new heights.

Thank you for reading!

Feel free to comment with your thoughts and ideas! I always welcome new ideas.

Please follow me @cosimocreatesbuzz on Twitter and on Google+ at Cosimocreatesbuzz.

Check out my Facebook page @ https://www.facebook.com/cosimocreatesbuzz

Understanding Facebook Insights 2017

How many of you (readers, business owners bloggers etc.) are on Facebook?

How many of you have a Facebook profile for your business?

If you are great! If not, get on it. Facebook is a great medium to connect with your consumers. It is a great place to create a community where questions are asked and answered.

download

What is Facebook Insights?

While many aspects of social media campaigns are difficult to measure, Facebook’s analytics tools provide quality information at your fingertips. With 1.5 billion monthly users, it makes sense for your business to take advantage of this huge potential audience. Facebook Insights will provide you with everything you’d want to know about your Facebook Page, your audience, and your customers.

As Facebook explains: “You can use this information to create more of the types of posts that your audience is interested in seeing. You can also learn about when your audience is on Facebook and publish your posts when you’re likely to reach more people.” To explore the key areas Facebook Insights measures, we put together the following guide to help you understand how and why each metric is important to your overall social media strategy.

Use Facebook Insights to maximize your sharing strategy. This data helps you stay in touch with the content that’s best for your brand while avoiding the things that don’t work.

How Does Facebook Insights help my brand?

Facebook Insights help you analyze your brand’s strength and weaknesses online. From your reach to engagement and interaction, it an accurate tool that allows you to make changes to improve your brand for the better. Here are 10 key areas where Facebook Insights helps you analyze and improve your brand:

facebook insights

Net Likes

One of the most important aspects besides interaction is the number of likes whether paid or organic on your Facebook business page. You should set a time to review your likes and insights at least once a month. Here is how you access them from your page.
When you scroll down the Likes page, you will see a graph titled ‘Net Likes.’ With the color coding, you can see the number of ‘Unlikes’ on any particular day, how many likes come from paid sources such as ads, the organic likes, as well as the net likes (organic likes + paid likes – unlikes). This data offers you a visual representation of your Facebook content’s performance, allowing you to see the trend over time. Notice where the graph dips and peaks, and what content corresponds with these patterns.
If you scroll down the page further, you are also able to see exactly where the Likes occurred. This graph shows you whether your Likes were Ads when a user visited your page, Page suggestions, Mobile, and Uncategorized. While measuring and evaluating Likes is an important basic metric to pay attention to, you definitely need to look at other areas of Facebook Insights to gain a deeper understanding of your content’s performance.

For more information on Facebook Insights check out the links below:

http://www.socialmediaexaminer.com/how-to-use-facebook-insights-to-improve-engagement/

https://blog.hootsuite.com/facebook-analytics-insights-beginners-guide/

https://blog.hootsuite.com/facebook-analytics-insights-beginners-guide/

Thank you for reading!

Feel free to comment with your thoughts and ideas! I always welcome new ideas.

Please follow me @cosimocreatesbuzz on Twitter and on Google+ at Cosimocreatesbuzz.

Check out my Facebook page @ https://www.facebook.com/cosimocreatesbuzz

How do I drive more audience to my Events?

Capturing an audience’s attention is one of the most important and difficult factors for a marketer to encounter and keep during their career.

With growing number of events, it is becoming tougher to attract an audience to your event. Event organizers are spending a lot of time and money to promote events, yet few of them are able to have a large number of audience.

In a highly competitive environment, marketing is vital for event success. To organize a successful event you need to make marketing plan long before you launch it.

eventpromo

There are many different things that need to be done before your event can happen. For example, all your promotional materials such as brochures, business cards, flyers, and banners need to be completed at least one week before the event.

Here are 5 things that need to be done in the 16 weeks before your event:

  1. Pre-Event Page: Usually on Facebook. This page used to drive the potential audience to, generate leads and early interest. Also, a great first place to post event details.
  2. Blogging: Use your company or brand’s blog to explain the reasoning behind the event and it’s a great place to interact with your loyal audience. For example, you could offer a contest with a prize of a free ticket to the event for the first 10 people to like and comment.
  3. Social Media: Social Media is a given due to the overwhelming reach potential. It is also an important medium for building momentum in the weeks and days before the event. Use it to create a community that generates interest in the event through their own networks and link them to your blog for maximum impact.
  4. Partner Outreach: Event partnerships can be crucial to your event’s success. Start reaching out to potential collaborators like local businesses or not-for-profits for local promotion opportunities, donations or as vendors.
  5. Paid Promotion: A recent study has concluded that email is the number one and most effective tactic for event organizers behind social media. Utilize your email list of current clients and encourage them to come on out and bring their friends. Ensure that the link to the ticket sales site is included.

 

If you take the suggestions above as a roadmap to help shape your event marketing strategy, you will be in a much stronger position to build momentum and ultimately achieve success for your event.

Thank you for reading!

Feel free to comment with your thoughts and ideas! I always welcome new ideas.

Please follow me @cosimocreatesbuzz on Twitter and on Google+ at Cosimocreatesbuzz.

Check out my Facebook page @ https://www.facebook.com/cosimocreatesbuzz

 

 

5 Ways to Enhance your Brand’s Twitter Strategy

Social Media is constantly evolving. Every day, week and month, there are new strategies put into place to keep readers’ attention and stay ahead of competitors. Facebook, Pinterest, Linkedin, and Twitter are always evolving and growing to meet the demands of their members and the marketplace. Out of all the social media platforms out there today, Twitter is one of the most popular and most used on a daily basis.

In order to stay ahead of your competitors, your brand must stay engaging and provide value to your readers.
twitter enhance

Here are 5 Ways to Enhance your Brand’s Twitter Strategy in 2017

  1. Humanization Becomes Key to Success on Twitter: Twitter is used for instant news. Due to its 140 character limit, it can sometimes be hard to portray your message. Don’t stress, simplify!   Know your message well as it will help you find the best way to promote it. In addition, cut back on 1) the automation, 2) scheduling a week of tweets on a Monday and then never logging back in until it’s time to schedule more tweets, and 3) the hashtag-stuffed tweets. When you promote on Twitter, take the time to enhance your tweet with an infographic or picture that also helps enhance the message you are trying to get across. Make a schedule of tweets but tweet them yourself and ensure that they portray the message you want it to say before you send it. Hashtags are good things for your post but don’t become obsessed with them. Use one or two that most relate to the message you are sending.
  2. Twitter Marketers Shift Focus From Driving Traffic to Creating Connections: The recent changes Twitter has made, including the addition of an algorithm, mean that Twitter is the social network marketers most need to change their approach to. It’s time to go back to the days when Twitter wasn’t just automated noise. Twitter can still be used to drive traffic but is becoming even more effective as a connection tool.To adjust, marketers will need to tweet less but with more quality, with the goal of tweeting to connect with others and create interaction.
  3. Twitter Becomes a Content Destination: Twitter has grown exponentially in the last few years. Two of the most promising markets are Millenials and Generation Z. More information on marketing to Millennials More information on marketing to Generation Z:  Fueling this growth will be the continued rise in content consumption directly within the Twitter platform, a focus on improving the Twitter feed algorithm, and marketers winning with quality over quantity. We’ve already seen some of this come to life when Twitter reached a live streaming deal for 10 games with the NFL. Twitter also made a great move to allow people and brands to go live directly within the app, without having to download Periscope separately. All of this leads up to Twitter becoming a content destination, rather than a means to an end.
  4. Twitter Focus on Live Video Across the Board: Over the last few months there has been a rise of video marketing and the effect it has on the younger generation. Many companies are finding that traditional marketing no longer works on the millennials and generation Zers.   To enhance your companies brand online and keep the attention of the most influential generations so far, you need to use video marketing. It’s new, interesting, and best of all interactive. Interactive marketing has been proven to create value for your brand and/or product and keep your customers attention.
  5. Keep Tweets Under 110 Characters: 

    Twitter’s legendary character restriction seems short, but if you’re maxing out your character count, your tweets are too long.

    Shorter tweets with around 110 characters get 17% higher engagement, and there’s a reason for that. When you leave room in a tweet, it makes it easier for people to retweet you and add their own commentary.

Thank you for reading!

Feel free to comment with your thoughts and ideas! I always welcome new ideas.

Please follow me @cosimocreatesbuzz on Twitter and on Google+ at Cosimocreatesbuzz.

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Rohampon, J. (2017, January 3`). 5 Social Media Trends That Will Dominate 2017. Retrieved May 8, 2017, from https://www.forbes.com/sites/jimmyrohampton/2017/01/03/5-social-media-trends-that-will-dominate-2017/#324aa866ffe8

Jenkins, L. (2017, February 15). 12 Social Media Marketing Predictions for 2017 From the Pros. Retrieved May 8, 2017, from http://www.socialmediaexaminer.com/12-social-media-marketing-predictions-for-2017-from-pros/

Lanoue, S. (2017, April 5). Social Media Strategy for 2017. Retrieved May 8, 2017, from https://blog.bufferapp.com/social-media-strategy-2017

6 Tips for Marketing to Generation Z

Who falls into the category of Generation Z?

Generation Z defines those born after 1995. These are usually the younger siblings of Millenials (1984-1995). Those siblings that grew up with a mobile phone in hand, watched interactions between older siblings and their parents with a focused attitude. These are the kind of children that grew up to become Generation Z.

What does this mean for marketers and small business owners?

Based on new research, Goldman Sachs recently stated that “Gen Z matters more than Millennials.” These digital natives—generally classified as consumers born between 1998 and 2008—now represent 22 percent of the U.S. population, putting them right behind millennials (23 percent) and ahead of Gen X (21 percent). By 2020, they’ll make up a staggering 40 percent of all consumers.

For small business owners and marketers, it means more creative and targeted ads that are attention-grabbing and get to the point quickly. If you think attracting the attention of millennials was hard, just wait for Generation Z. Generation Z is the generation that lives online. They are less likely to be on social media sites like Facebook but more likely to be active on Instagram or Pinterest. Your company must be able to branch out across multiple platforms and find the best strategy to attract and keep their attention. While millennials bounce between 1-3 screens daily (cell phone, laptop, and tablet), generation Z bounces between 5 (desktop, tablet, cell phone, laptop, and tv).

multi-gen_workforce

6 ways marketers and business owners can connect with Generation Z:

  1. 63 percent of Gen Z want marketing from ‘real’ peopleA survey conducted last year by digital agency Deep Focus found that 63 percent of Gen Z prefers to see “real” people in ads, while just 37 percent favor celebrities. And close to 70 percent are more interested in content with a “realistic ending” rather than a polished but unlikely narrative.

    Swift, a creative agency based in Portland, calls Gen Z “walking ad blockers primed to avoid content that is not a trusted connection.” Winning them over matters, though, because 93 percent of parents say their Gen Z kids influence family spending decisions and household purchases.

  2. 79 percent of Gen Z is interested in VRGen Z loves digital video on platforms like YouTube and Facebook, to the point they’re now watching considerably more internet video than TV. The next technology to consume them, however, will be virtual reality.

    According to a study conducted by Greenlight VR and online research firm Touchstone Research, 79 percent of U.S. internet users 10 to 18 are interested in VR—six percentage points more than millennials.

    GenZVR

    “It’s the ultimate empathy machine,” Gutterman said. “It does more than just entertain, it deeply educates and inspires people on an emotional level in a way that less sensory communication methods can’t.”

  3. You have 8 seconds to engage themIt’s been said that Gen Z has “highly evolved eight-second filters” for content. But that doesn’t mean they can’t, or won’t, pay attention to worthwhile content. Collectively’s Tonner points out that this is the same generation known for watching hours of live video-game streams and 20-minute YouTube beauty tutorials through to the end.

    “A lot of people are making really beautiful things deserving of that attention,” Gutterman explained. “That’s why they’re flipping. These are people with different expectations.”

  4. Think fast
    With so many demands and options to choose from, today’s youth seem to value their time more than their predecessors. It’s not that youth have a short attention span. Many millennials and Gen Z read thousands of pages of Harry Potter, and they’ll binge watch half a season of a TV show in a single sitting, but content can lose their interest in an instant.“Brands need to get to the point quickly,” said Jordan Gonen, a writer and growth consultant. “Otherwise, Gen Z will move on. They know they’ve got plenty of other choices.”
  5. Don’t Create Ads — Create ValueIf you think the millennial generation has an effective filter for promotional content, multiply that tenfold for the Gen Z demographic.

    Gen Zers are the first generation that has never known life without easy Internet access and mobile technology. As a result, they are the most technologically fluent generation thus far, and they recognize the value of their attention. They don’t sit through ads. They don’t give heavily sponsored content the time of day. What they’re looking for is value.

    They want resources, channels, and profiles that give them what they’re looking for, whether that is entertainment, knowledge or tutorials. If you put too many gates in front of them, they won’t even bother complaining. They’ll just move on and find the next great resource.

  6. You Can’t Just Talk About Being An Industry Leader, You Have To Actually Look The PartWhat terrifies so many brands and businesses about the younger generation is their inherent knowledge of the Internet’s nonverbal language. If your mobile website looks like it was made 10 years ago, it doesn’t matter what your message is—you look old.

    Gen Z doesn’t want to hear about how much of an “industry leader” you are. They judge with their eyes first. Your website needs to work on a cell phone—and work well. Your profile picture needs to look recent. Your header image needs to be crisp and clean.

    Your content needs to be engaging. Gen Zers are pros at the game of the Internet, and it doesn’t matter if your business has been around for 20 years; if you look unprofessional and out of style, you won’t hold their attention for more than a second.

Thank you for reading!

Feel free to comment with your thoughts and ideas! I always welcome new ideas.

Please follow me @cosimocreatesbuzz on Twitter and on Google+ at Cosimocreatesbuzz.

Wegert, T. (2017, February 17). 5 Things Marketers Need to Know About Gen Z. Retrieved May 03, 2017, from https://contently.com/strategist/2016/06/30/5-things-marketers-need-to-know-gen-z/
Hakobyan, M. (2017, February 22). Things We Know About Marketing To Gen Z. Retrieved May 03, 2017, from https://www.business.com/articles/5-things-we-know-about-marketing-to-generation-z/
Rampton, J. (2017, March 10). 7 Ways Marketers Can Reach Gen Z. Retrieved May 03, 2017, from https://www.entrepreneur.com/article/290387
Patel, D. (2017, May 01). 10 Tips For Marketing To Gen Z Consumers. Retrieved May 03, 2017, from https://www.forbes.com/sites/deeppatel/2017/05/01/10-tips-for-marketing-to-gen-z-consumers/#7d8c5e063c50